AI in Action: From Revamping Siri to Transforming Workflows and Measuring ROI

AI in Action: From Revamping Siri to Transforming Workflows and Measuring ROI

Revamping Siri with AI Good morning, fellow designers! One of the most exciting developments in AI today comes from the tech giants themselves. Apple and Google have officially joined forces, with Apple confirming that Gemini will power the long-awaited revamp for Siri. This multi-year partnership (read more on Google’s blog) means that Siri’s AI will soon use one of the...

Rethinking Tech: Balancing Honest AI, Empowered Teams, and Smart User Research

Rethinking Tech: Balancing Honest AI, Empowered Teams, and Smart User Research

Rethinking Humanising AI I’ve been mulling over the latest insights from NN/g’s newsletter, and one article really got my attention: “Humanizing AI Is a Trap” by Caleb Sponheim. It sparked some thoughts on how we design AI tools to seem more “human” than they really are. In the article (read more here), Caleb draws a clear distinction between anthropomorphisation (our...

Embracing the AI Revolution: Merging Code Innovation and Intuitive Design

Embracing the AI Revolution: Merging Code Innovation and Intuitive Design

The Shifting Technical Landscape Over the past 24 hours, I’ve been mulling over some exciting insights on AI tools and their impact on our design work. Nick Potkalitsky’s recent deep dive reminds us that while large language models (LLMs) are undeniably brilliant, they’re still in an “intermediate stage.” It’s an interesting moment—one where AI is both a marvel and a...