Design Deeper to Differentiate
Today’s update got me thinking about how we, as UX professionals, are being nudged to move beyond the superficial. The latest article from Nielsen Norman Group, State of UX 2026: Design Deeper to Differentiate, stresses that the role of design is evolving. Instead of centring on flashy interfaces, we’re challenged to think more critically about how our work meets genuine user needs and business objectives.
The article highlights that the UX job market is finding a new normal, particularly for mid- and late-career generalists who can apply a broad skillset. It also reinforces that while AI remains a hot topic, our focus should be on how technology can support our processes rather than replace the creative human touch. Imagine using AI to streamline mundane tasks so that you can focus on problem-solving instead!
Navigating UX Hiring and Recruitment
The hiring process in our field seems to be getting a bit of a reality check. In the insightful piece, UX Hiring: Insights from a Design Recruiter, Megan Chan explains that many job seekers often over-design their portfolios, assuming the audience is a fellow designer. However, as Hang Xu’s story (of his project OnlyFAANGs) indicates, hiring managers often have different expectations. (I admit, I’ve been guilty of doing a bit too much flash in my applications before!)
One practical nugget from the article is the low-tech reminder to use simple text-based editors like Google Docs or Microsoft Word when applying. Applicant-Tracking Systems (ATS) aren’t AI matchmakers; they’re just tracking systems. This realisation can help demystify the application process and ensure your work gets seen by real people.
AI: Start with the Problem, Not the Technology
If you’ve been tempted to let AI drive your next design solution, the video Don’t Start with AI, Start with the Problem by Caleb Sponheim offers a clear-headed reminder. The emphasis here is on identifying and understanding the problem first before deciding if, and how, AI might help solve it.
This approach is essential because jumping straight to technology can lead to solutions that feel contrived and miss the mark. For me, it’s a timely reminder that true innovation comes from addressing user pain points, not just chasing the latest tech trend.
Upcoming Live UX Training Opportunities
If you’re looking to brush up on your skills or gain fresh insights, Nielsen Norman Group’s training dates are on the horizon. Whether you’re based in the Americas, EU, ME, or even down under, there’s a half-day course available—like the upcoming sessions on February 4-12 for EU & ME (which run from 9am-12:30pm NYC Time). These courses promise live interaction with UX experts and are a great chance to connect, learn, and evolve.
Keeping up with our industry means staying engaged with continuous learning opportunities. For more details, check out the full course schedule and see if one of them sparks your interest.